New "World of Natori" Site Launching

This season marks a special moment in our company’s history and I am excited for you to be a part of it! Fall 2009 continues a journey I embarked on 32 years ago. I have always believed there are no boundaries and despite today’s economic challenges, my belief has not wavered. What began with creating lingerie on my living room floor has evolved into a total lifestyle.

Don’t miss our Fall 2009 collections where fragrance, bath and eyewear join our lingerie, ready-to-wear and home to create an ever expanding World of Natori! I’m also very excited to expand our online coverage, including a brand new Natori web site, set to launch in August. The new site’s Natori Inside section will be home to my new blog- this will be my last post here. Along with the blog, begins a new chapter for Natori. Until then, be sure to follow us on our Facebook page- we’ve had some great coverage on TV shows like True Blood and Gossip Girl lately!

As always, I appreciate your loyalty to Natori and look forward to hearing your feedback as these changes come to life!

-JCN

Sunday New York Times

I had the honor of being featured in the Sunday New York Times this weekend! They asked me to put together a story about my life - where I came from, how the company got started, etc. It was a lot of fun to work on! You can read it by clicking here.

Otherwise, Ken and I are heading to France this Saturday for a couple of weeks. We have some meetings set up (and a little vacation on the side)!

I will be sure to post pictures when I get back.

Take care,
Josie

Beach Towels Now Available!

The first beach towels of our new collection are here! Our full beach and bath collection will be in stores this Fall, but I thought I would share a sneak preview of some of our favorite styles. Below is the Dragon Beach Towel. You can see all of the styles that we currently have available here. These make me excited about the summer! Have a great long weekend.

-Josie

Exciting News!

Busy! Between my trip to the Philippines to check on the factory, and our preparation for market week this week, I feel like I haven't had a chance to get caught up. However, I did want to share some exciting news with you. Women's Wear Daily ran a feature on Monday asking people in the business what kind of good news they had. See my answer below!
Ken and I couldn't be more excited to be first-time grandparents. Anika is expecting around October 16th, and she and our son Kenneth are thrilled. I can promise you that the baby will have plenty of cute (and chic) baby clothes!

Off to the Philippines!

After a 14 hour day of traveling I'll be back home in the Philippines tomorrow. I'll be visiting with friends and family over the next week to celebrate my friend's 100th birthday. We're having a huge celebration for him- it's such an amazing milestone!

I'm looking forward to sharing some Spring styling tips with everyone once I'm back in the city!

JCN

Natorious Fashion Show: Saks Fifth Avenue- Plano, Texas

Below are some pictures from Saks Fifth Avenue's Want It! Fashion Show in Plano, Texas. The show highlighted key trends for the season and we were very excited that they included six looks from Natorious. Natorious is about bold prints, vibrant color and luxurious fabrics and that is exactly what we tried to create this season. We have a strong and successful partnership with Saks and we were thirlled to be featured in the show!

The Natorious Concept Store in Saks, Plano,Tx.

Natorious Cotton Spandex Jacket in Orange

Top: Cotton Spandex Jacket

Thanks again to Saks for featuring us in the show!

Towel Launch!

Below are some quick pictures from a press party we had last night for our towel launch. Along with our wonderful partners at Loftex, we are launching a Natori bath and beach towel collection in the late summer. The towels will initially be available at Macy's, Bloomingdale's and natori.com, and distribution will expand further as the line progresses. Enjoy the pictures!

My husband Ken, me, Tina Lundgren, and Terry Lundgren, the CEO of Macy's

Me with Michael Gould, the CEO of Bloomingdale's

Me with Gretchen Dale, the Chief Operating Officer of Loftex. Gretchen has been absolutely crucial to the launch, and she and the whole Loftex team have been a pleasure to work with.

Gretchen showing off the collection to Terry

Me with Edmund Jin, the CEO of JLA Home, which produces our Home collection.

Color palettes. I hope you like them!


Of course we have some Asian themed towels!

A closeup of our Modern Geometry towels.

The party was a lot fun. Thanks to everyone who came, and especially to those who made it happen. Be sure to keep an eye out for our towels later this year!

Our Regional Sales Consultants

Happy Friday! We just finished up our annual Consultant Conference. Pictured below, our nationwide consultants travel throughout their respective regions to educate, motivate and drive sales. They are our eyes and ears in the field so we can give the highest level of customer service to our Natori clientele!
Each year, everyone gathers in New York for an overview of all of our collections. Christy Callahan, our National Retail Merchandise Manager, directed the conference, and did a great job educating everyone for the upcoming season.

From Left to Right: Ornella Aminloo- Orange County, Michelle Erdmann- Florida (First recipient of the Consultant of the Year Award!) SaliAnn Giglio- East Coast, Aline Culhaoglu- LA, Arizonia and Las Vegas, Fran Lazarra- Midwest, Me, Leslie Edwards- Houston, Nancy Christenson-Washington DC, Laura Williams- Washington, Our Christy Callahan- National Retail Merchandise Manager, Tara Nieto- San Francisco and Jamie Fowler- Dallas

Thanks to Christy and our consultants for a wonderful conference!

Curve NV in Las Vegas

I wanted to post a couple of quick pictures from a cocktail party that was thrown for us at Curve NV in Las Vegas last weekend. Curve is the leading lingerie trade show in the USA with annual events in New York and Las Vegas every year. The organizers were nice enough to throw a cocktail party for Natori. Below are some quick pictures. Enjoy and have a great week!

The Curve Team and I!

Our Christy Callahan and Patricia Haugen, a buyer from Neiman Marcus

Brigitte Plesa-Naden from Skivvies for Her in Calgary, Canada and

Karen Fritts from Loretta's Intimates in Plano, TX

A raffle winner! Liliana Mann from Linea Intima in Toronto on the right. In between us is John Bowman from Dana-Co.

Carly Gomez, JD Bowman and Linda Fowler from Dana-Co

Thanks to our friends at Curve for a great event!

New York Fashion Week!

Greetings from Bryant Park! It is Fashion Week in New York, and we are showing off the Fall 2009 collection of our Natorious Ready-to-Wear line at the Bryant Park Hotel, right in the middle of the hustle and bustle of Fashion Week. Editors from top magazines and their entourages have been coming by to review and photograph the collection. Bobbi Queen from WWD came by early and ran an amazing write-up in WWD's February 17th issue. You can see our press page here (click on the icon in the upper left corner to see yesterday's WWD review on Natorious).

We also have had editors in from publications such as Vogue, Harper's Bazaar, Elle, Town & Country, O Magazine, Glamour, W, In Style, More, Redbook, and Essence, just to name a few. We have had great feedback from the presentation and we are really excited about the collection.

Enjoy the pictures!